Campaign against drunken driving
Campaign against drunken driving
Beekay Turbo TMT brand campaign
Beekay Turbo TMT brand campaign
In memory of Rituparno Ghosh
In memory of Rituparno Ghosh
KP- Road Safety Campaign
KP- Road Safety Campaign
Tantuja Puja Campaign
Tantuja Puja Campaign

ABOUT US

Advertising Bureau and Consultants or ABC was set up in the 70s by the veteran photographer Asoke Roychoudhury and since then it has grown to become a full service media agency with an enviable roster of clients. ABC serves both private sector and public sector clients and provides customized solutions at every step. From planning strategy to creative writing and designing, from planning and buying media to handling multimedia and social media. From providing web and digital solutions to designing and supervising the erection of exhibition pavilions we are a one-stop shop where innovation takes the front seat.

Awards & Recognitions

Recognition fuels initiatives. We are encouraged by the awards and praises that our creative works have won us over the years.

  • DELHI AD CLUB AWARD >

    1 Award from ‘Delhi Advertising Club’, 2016 for Beekay Turbo TMT launch campaign

  • PRSI NATIONAL AWARD >

    3 National Awards from PRSI, 2014 for Vandana Coffee Table Book, OPTM campaign, Sobuj Potro Brochure and Khushee campaign

     

    1 National Award from PRSI, 2015 for Kolkata Traffic Police

     

  • BANGALORE AD CLUB AWARD >

    1 Award from ‘The Advertising Club, Bangalore’, 2015 for Kolkata Traffic Police

  • CONSULTANTS REVIEW FEATURE >

    Consultants Review magazine featured ABC among the 25 most promising media consultants in India (January 2016 issue)

  • BBC >

    Our campaigns for Kolkata Traffic Police Road Safety Week in 2012 & 2013 were covered by BBC World

  • SRIJON SAMMAN >

    Bagged 6 awards in Pratidin Srijon Samman 2014

  • REMMY AWARDS >

    Recipient of the prestigious Remmy  Award 2012 for BOC India Ltd.

  • OTHER >

    Adjudged the second best Creative Agency by the Times Group in 2011

    Our campaign for Ennore Coke Ltd. Has claimed a place in the creative showcase of ‘Ads of the World’

    Winner of the First Prize in Times Inter-Agency Competition, 2012

    Outdoor Asia magazine covered the story of our Sobuj Potro Outdoor Campaign for India Green Reality Private Limited

    First Prize winner of WBPCB poster design competition (Noise and Water Pollution categories), 2015

    2 Annual Awards from PRCI, 2015 for KoPT Wall Calendar and Kolkata Traffic Police

    1 Annual Award from PRCI, 2016 for Kolkata Traffic Police

    Beekay Turbo TMT campaign got featured in Campaign India, 1 April 2016 issue

Case Study

  • OPTM >

    Brand Problem

    Lack of awareness of the uniqueness of treatment and results

    Lack of brand positioning and communication strategy

    Communications objectives

    Create awareness about Phyto medicines and promote OPTM Phyto treatments that eliminates oral medicines, injections, surgery and laser therapy

    Build brand OPTM as the proven leader in alternative treatment for pain related and other chronic physical conditions.

     

    Communication Strategy

    Communicate the efficacy of OPTM’s treatment protocol through vivid demonstration by using “before” and “after” x-ray plates that clearly show the results of the treatment

    Use testimonials of patients who have benefitted

    Underline the years of research through which the protocol has been developed

    Give a serious “medical” look and feel to the layout

     

    Results

    Increase in the number of calls

    Increase in the number of benefitted patients

    Increase in the number of OPTM clinics

    PhytoMed Summit and introduction of Phyto MedicineResearch and Training Institute ISDAGMP

  • HEARING PLUS >

    Brand problem

    Discounts and offers driven company, not value driven

    Perception - more of a retail point rather than a clinic

    No differentiation from competition

    Hearing and speech solutions not communicated clearly

    Lack of brand strategy

    Communications objective

    Brand  name change from Bengal Speech & Hearing to “Hearing Plus”

    Create and sustain the leadership image in the hearing clinic segment

    Create awareness about hearing loss and the scientific solution at Hearing Plus

    Build image of Hearing Plus as a clinic run by trained audiologists

     

    Communication Strategy

    New Positioning: Hearing Plus Clinic run by audiologists

    Perception change: Services as value, not discounts

    Highlight  scientific methods for testing and trials

    Communicate additional warranty, EMI facility and new-age product range introduced in place of price discounts

     

    Results

    Increase in the number of calls and patients

    Increase in the number of Hearing Plus clinics: from 14 to 16 within a span of just 3 months

    Increase in number of qualified audiologists

    Franchisee enquiries  generated

    Interest among venture capitalists and angel investors

  • GREENLAND - THE ECO VILLAGE  >

    Brand problem

    New unknown entrant in the market

    Suburban location, not so popular

    Flats in the vicinity selling for less

    Preferred location Rajarhat over Sonarpur for residential property

     

    Objective of the communication

    Build trust for the company and make it a household name in Bengal

    Sell all bungalows within a timeframe

     

    Communication Strategy

    Highlight the pristine green environment  and connectivity of location

    Promise timely delivery

    CSR and cultural initiatives with Bengali connet to popularize the Gujrat based company in Bengal

     

    Results

    Steady booking of bungalows even by NRIs

    Price appreciation of more than 50% in 2.5 years

    Banks roped in to offer housing loans

  • SOBUJ POTRO >

    Communication Objectives

    Draw home buyers interested in spending time away from the urban din to Shantiniketan and make Sobuj Potro the preferred choice

     

    Communications Strategy

    Brand positioning: Luxury living in Shantiniketan, inspired by Tagore

    Capture the innate qualities of Shantiniketan especially its rustic natural charm

    Highlight the cultural aspects of Shantiniketan with the Tagore connect and project it as the ideal location for a “country” home

    Play up the quality aspects

     

    Results

    Over 50% bungalows pre-booked in the first 3 months

    Project expansion underway

    Sobuj Potro brand  image rubbing off on to other projects of India Green

  • BEEKAY  >

    Brand Problems

    A new product ready to hit the market dominated by big players

    Lacked a proper product launch strategy

    Tough competition. Not much of a product differentiation

     

    Communication Objectives

    To launch Beekay Turbo TMT made by Beekay Steel Industries Limited in the largest Fe 500D TMT plant in Andhra Pradesh

    Strongly underline the superior quality

    Attract dealers

     

    Communication Strategy

    Visually demonstrate the superior qualities of Beekay Turbo TMT through unique analogies

    Highlight Turbo Quench Technology from Germany

    Communicate the superiority of the state-of-the-art plant in Parwada where Beekay Turbo TMT is manufactured

    Bring to the notice of the TG the corporate achievements of Beekay Industries to build trust for the brand

     

    Results

    The communication drew a large number of eyeballs

    Attracted multiple quality dealers

    The communication strategy actually helped them gain a strong foothold in Andhra Pradesh within a short period of time

  • LITTLE LAUREATES  >

    Brand Problems

    Lacked a proper brand strategy

    The USP of ‘Digital Education’ was not properly communicated to the TG

    No differentiation from competition

    Previous communication designs did not give satisfactory results

     

    Communication Objectives

    Establish Little Laureates as the first and the most advanced digitally enabled English medium pre-school in Eastern India

    Attract parents of pre-schoolers in Kolkata and its suburbs

    Add to its growing chain

     

    Communication Strategy

    Portray ex-students who have secured admissions in well-known schools post Little Laureates to assure parents

    Highlight the ease of getting admissions in reputed schools in future

    Emphasize the hi-tech, quality education offered to make children future-ready

     

    Results

    The number of centres in West Bengal, Bihar and Jharkhand crossed 100

    Little Laureates became a big draw for angel investors

Our Services

  • CREATIVE

    We believe that targeted creative communication in print or outdoor or in the digital domain, can open new vistas for a brand. Only strategic creative with a persuasive message can bridge the gap between a brand and its consumer.

  • PRIVATE

    Present

    • Ambuja Neotia
    • India Green Reality
    • Bengal Unitech
    • Godrej Properties
    • GKB Opticals
    • Hotel Kenilworth
    • Hotel Hindustan International
    • Vedic Realty Pvt. Ltd.
    • Kolkata West International City
    • Thiess Minecs
    • Ammini
    • Mayabious Academy
    • Aludecor Lamination Pvt. Ltd.
    • Wacker Metroark Chemicals Pvt. Ltd.
    • Little Laureates
    • Beekay Steel – TMT
    • Linde India Ltd.
    • Stadmed Pvt. Ltd.
    • Senco G-O-L-D
    • HAPCO

    Past

    • Pricewaterhouse Coopers (PWC)
    • Ennore Coke
    • GreenplyGreenlam
    • OPTM
    • Indo Occidental Symbiosis
    • Mitsubishi Chemicals
    • Hoffman
    • Development Consultants Ltd.
    • Dr. Sarup’s Pest Control (DSPC)
    • Sharbari’s Studio
    • Second Vivekananda Bridge Tollway Company
    • FAME
    • Sony Aath
    • INOX
    • Karma Healthcare
    • Hearing Plus
    • Speech Plus
    • DN Homes (Bhubaneswar)
    • Calcutta Stock Exchange

Clientele

CAREER

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